With deep personal sadness I must announce that my dear friend and client Bettie Page passed away at 6:41pm PST this evening in a Los Angeles hospital. She died peacefully but had never regained consciousness after suffering a heart attack nine days ago.

She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality. She is the embodiment of beauty.

Statement by Mark Roesler, business agent for Bettie Page