With deep personal sadness I must announce that my dear friend and client Bettie Page passed away at 6:41pm PST this evening in a Los Angeles hospital. She died peacefully but had never regained consciousness after suffering a heart attack nine days ago.

She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality. She is the embodiment of beauty.

Statement by Mark Roesler, business agent for Bettie Page

From the Associated Press:

Bettie Page, a 1950s pinup known for her raven-haired bangs and saucy come-hither looks, was hospitalized in intensive care after suffering a heart attack, her agent said Friday.